Giving Labour`s economic policies a "human face"

Perhaps Labour "is struggling to capitalise on what is genuine public indignation at corporate greed", as Polly Toynbee suggests, because it is paying insufficient attention to "ordinary voters"(The message is loud and clear - people do want fat cats stopped, 16/05/18). McDonnell probably needs to be on a "business charm offensive", but better use should also be made of television broadcasts and social media to "neutralise Labour`s negative economic reputation".

   Having actors playing the roles of voters at different levels of tax bands, explaining how much tax is paid now, and how Labour`s changes would affect them, would be beneficial, especially as the changes would not kick in until earnings of £70000 were reached, roughly three times the national average. Imagine how little sympathy would a CEO invoke when he complained that his income would be reduced from £10 million to a figure a mere 20 times that earned by the average worker in his firm. Even less when he tried to justify the low corporation tax his company paid, compared to businesses in the rest of the world.

   Countering the Daily Mail`s anti-Labour propaganda with facts and figures, and giving economic policies a "human face", seem sensible ways to convince voters how a "competent and fair economy"  can be created.